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Doing Business Abroad South Korea
Terri Morrison
Greetings
  • Korean men greet each other with a slight bow and sometimes a handshake.
  • Indicate respect by supporting your right forearm with your left hand.

Introductions
  • The family name (surname) is listed first. For example, Kim Hyong Sim would be Mr. Kim. Sim is his first name; do not use it until invited to do so.
  • Married women retain their maiden names.

Appointments
  • Punctuality is expected from foreigners, however Koreans might be 30 minutes late themselves.
  • Schedule meetings from 10-11 a.m. and 2-3 p.m.

Negotiating
  • A respectful rapport between individuals is vital. Do not become "chummy."
  • Find out who is negotiating for the other side, and match the rank of the persons represented. Status is very important.
  • Triangles have negative connotations – do not use them in your presentations.

Entertaining
  • Refill your neighbor's cup and soy sauce bowl when empty; expect the same. If you do not want more, do not empty your glass.
  • Avoid discussing politics, Japan, and your host's wife.
For information on Terri Morrison's books, database and seminars, visit www.getcustoms.com or call 610-725-1040, fax 610-725-1074.

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